Soch is one of the most loved ethnic brands in the country that mirrors the new-age woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home life looking their best. Their designs complement the contemporary urban woman today on her achievements at work, home, and leisure. Soch offers a wide range of stylish and elegant designer ethnic wear like Sarees, Salwar Kameez dupatta sets, Kurtis, Kurti Suits, Ready to Stitch fabrics, and bottoms in fabrics ranging from Cottons, Chiffons, Crepes, Silks, Brocades, Voiles, and Blends sourced from various locations across the country including Mumbai, Delhi, Jaipur, Calcutta, Banaras, Mysore, and Kancheepuram perfect for every occasion!
I’ve always been fascinated about how Soch started. “Soch” is inspired from Shobha Chatlani. It started out as an in-house ethnic wear brand at a multibrand store on a high street in Bangalore. Soch opened its first exclusive store at Forum Mall Koramangala in the year 2005. And from there, there’s no looking back. Today the brand is spread across 50 locations in India! Soch has its presence in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune, Vijayawada, Lucknow, Indore, and Belgaum. To make Soch accessible for the rest of the world and to go global Soch also has a website www.sochstudio.com The merchandise is also available on other E-commerce portals like flipkart.com, amazon.in, fashionara.com, myntra.com and jabong.com to cater to the time crunched Indian women who seek affordable ethnic wear at a click.
Soch adds fresh designs on the racks each week bringing trends as-they-happen, from across the country, facilitating ease of selection for the customer. Every store stocks the latest catalogues which feature their collections, from sizes S to 4XL, offering an abundance of cuts and sizes that perfectly complement the Indian body
By Reshma Bajaj
Reshma is a wardrobe enthusiast at sochstudio.com. A world without style is a world with no color for her. Working at Soch is not a job it’s her hobby and she loves it!