Since Soch opened their first exclusive store in 2005, it has quickly become synonymous with traditional craftsmanship created for the modern woman. The Soch woman is elegant and unafraid to flaunt her ethnicity through her sartorial choices.
What sets Soch apart?
Each Soch garment begins its journey as carefully hand-picked fabrics from various regions of India. The exquisitely ethnic design comes alive from paper to fabric through elaborate embroideries and a riot of colors in the hands of the artisans.
Each Soch store aims to be a one-stop shop for all your ethnic fashion needs. The sheer variety of fabrics like cottons, chiffons, crepes, silks, brocade and voiles will leave you spoilt for choice. Their blends are sourced specially from Mumbai, Delhi, Jaipur, Calcutta, Varanasi, Mysore and Kancheepuram.
They strive to cater constantly to every occasion, mood and sensibility. So whether you are looking for a bejeweled lehenga, a rich saree or an anarkali for the wedding season; or a range of salwars, kurtis and contemporary tunics for everyday wear â€“ Soch has you covered. Each piece, whether for daily use or a special occasion, is bespoke in its attention to detail.
They have a huge range of collections but each one has its own unique sensibility and caters to different tastes. The Mia collection of kurtis is for the young, trendy college or office going woman whereas the Reya collection was tailor-made for an older age group.
The collections are always updated to keep up with new trends, while keeping the original ethnic aesthetics intact. Browse through over 3000 styles and dozens of new collections each season at a Soch store near you or on their wonderfully curated website.
Soch is a celebration of life and craft â€“ an unabashed medley of prints, colours, work and fabrics. While layering years of traditions in an essence unmatched by another, Soch aims at replenishing its collection with newer designs and ensembles.