If you’re keeping abreast of the major Indian festivals, you may already be prepping for Karva Chauth – a ritualistic fast observed from dawn to moonrise for the longevity of…
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Dussehra or Vijayadashami is celebrated on the last day of Navratri to commemorate goddess Durga’s victory over the demon Mahishasura. It’s symbolic of the victory of good over evil and…
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“When the heart speaks, its language is the same under all latitudes.” – Ella Maillart The heart is both vital to our existence as well as symbolic of all the…
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23rd September is Daughter’s Day. If you have a beautiful girl child you love to bits, this is your day to show her how much you treasure her. The whole…
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“There is nothing on this earth more to be prized than true friendship.” – Thomas Aquinas Friendship is really one of the most delightful relationships you’ll ever experience in your…
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Your wardrobe may be brimming with the trendiest western wear from the most leading brands, but there’s something intrinsically charming about Indian ethnic wear. Therefore, make sure that you have…
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There are sales and then there’s the Soch Red Dot Sale. If you’ve ever wondered what it’d feel like to dress impeccably in beautifully tailored Indian outfits day after day…
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Gifts are a great way to express love and gratitude, and nothing makes for better gifts than the ones that have a thought behind it. One such thoughtful gift is…
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The word ‘Naaz’ in Arabic is synonymous with Delicacy, and that is what the Soch Naaz collection is about. The Naaz range features delicate and thoughtful designs ranging from Kurtis,…
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No matter how many trends come and go, a salwar kameez or suit will always have a place in the modern Indian woman’s wardrobe. Therefore, it’s important to choose suits…
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